Starting a fitness program without a goal is like going for a walk without a destination. It's likely you will end up somewhere random and not necessarily where you want to be. A sculpture or an architect has a vision at the start of a project, an artist can see a mental image of what they want to paint and a company has a mission statement. The point is you need an end result in mind, a direction, a purpose. If you don't have a health and fitness goal, it's unlikely you will progress at all.